Big Magic TV launched in 2011 by one of the largest entertainment networks, Reliance Broadcast Network which initially targeted the Hindi- speaking audiences who are located in the heartland of India. Big Magic TV not only features the serials also humour reality shows, talent hunts, and action sport events. This helped them to emerge as the most watched television in a short span of time from the launch. Post the acquisition of Big Magic TV by Zee Entertainment, their fruitful contents came into active broadcasting time which further aided them to broaden their viewership.
Big Magic TV – Serials & Telecasting Time
| Mahabharat | 8.30 am |
| Pyaar Mohabbat Happy Lucky | 9 am |
| Bandbudh Aur Budbak | 10 am |
| Sapne Suhane Ladakpan Ke | 11 am |
| Ek Mutthi Aasmaan | 12 pm |
| Pavitra Rishta | 1 pm |
| Agle Janam Mohe Bitiya Hi Kijo | 3 pm |
| Punar Vivaah | 5 pm |
| Guddan Tumse Na Ho Payega | 7 pm |
| Zindagi Ki Mehek | 9 pm |
| Tripayani | 11 pm |
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