Home News IIFA25 ‘Silver Is The New Gold’: Celebrating 25 Glorious Years of Indian Cinema

IIFA25 ‘Silver Is The New Gold’: Celebrating 25 Glorious Years of Indian Cinema

The Silver Jubilee year of the International Indian Film Academy (IIFA) will kick off with an extraordinary celebration in Jaipur, this March.

by Parvathy Ananthanarayanan
Published: Updated:
Shah Rukh Khan at IIFA

The International Indian Film Academy (IIFA) Weekend & Awards is celebrating its 25th year in 2025 with a special Silver Jubilee edition. This grand event will take place in Jaipur, Rajasthan, on March 8th and 9th. This will combine Bollywood’s glamour with the beauty and rich traditions of the Pink City. The announcement for this landmark celebration was made recently.

Shah Rukh khan and Kartik Aryan interact during IIFA 2025 press conference.

IIFA event photo
  • Mark Your Calendar:
  • Venue:
  • Grand Silver Jubilee Celebration at Jaipur, Rajasthan
  • Dates:
  • 8th – 9th March 2025
  • #IIFAturns25
IIFA event photo

Jaipur is famous for its historical palaces, colorful festivals, forts, and lively culture and the place makes it a perfect host for this milestone celebration. The city’s royal charm and artistic legacy make it an excellent backdrop for celebrating Indian cinema’s journey over the last 25 years.

IIFA event photo

This year’s theme, “Silver is the New Gold,” emphasizes 25 years of achievements while looking ahead to new opportunities. IIFA, which began in 2000, has become a global platform showcasing Indian cinema and connecting audiences worldwide.

The 25th edition of IIFA promises a spectacular three-day celebration. The festivities start on Saturday, March 8th, with Sobha Realty IIFA Digital Awards Co-Presented By NEXA as they make their debut, celebrating the innovative brilliance of OTT and digital entertainment. The grand finale unfolds on Sunday, March 9th, with the iconic NEXA Presents IIFA Awards Co-Presented by Sobha Realty, honoring outstanding contributions to Indian cinema on a global stage.

IIFA event photo

Bollywood stars, South Indian actors, OTT creators, global dignitaries, and fans will come together for this landmark Silver Jubilee edition. With cultural showcases, star-studded appearances, and stunning performances, IIFA 2025 promises to be the most spectacular and memorable celebration in its 25-year history—a true tribute to the magic of Indian cinema.

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Highlights of the IIFA Silver Jubilee Celebration in Jaipur

  • Ms. Diya Kumari, Deputy Chief Minister of Rajasthan, welcomed IIFA25 to Jaipur, inspired by PM Modi’s vision to promote tourism. She emphasized Rajasthan’s rich culture and its role as the perfect backdrop for this milestone event.
  • Shah Rukh Khan, remembering IIFA’s legacy, named the Silver Jubilee in Jaipur as a shining celebration of Indian cinema’s global journey.
  • Kartik Aaryan, making his debut as host, expressed excitement about kicking off 2025 with IIFA’s 25th edition in Jaipur.
  • Nora Fatehi shared her pride in performing at the IIFA Weekend and Awards and creating yet another unforgettable memory with the fans and the IIFA family.
  • Partho Banerjee, Maruti Suzuki, introduced the E-Vitara, marking NEXA’s innovative contribution to the celebration.
  • Sobha Realty, continuing its partnership, announced the IIFA Digital Awards, underscoring digital entertainment’s growth.
  • Andre Timmins, IIFA Co-Founder, celebrated 25 years of promoting cultural exchange and global cinematic brilliance.

This year, the IIFA Green Challenge will plant a tree for every guest, promoting sustainability. The grand event promises a dazzling celebration of Indian cinema and Rajasthan’s vibrant culture.

Stay tuned for more updates and details

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